Fathom IWS / ICS
Led end-to-end product launch campaigns, including the successful re-launch of the 8-inch in-wall subwoofer. Oversaw the concept and execution of an immersive live demo experience at a major trade show, supported by print and video marketing assets. Developed an engaging in-store display to extend reach. These efforts contributed to a 30% increase in product sales.
Objective: Promote the use of an in-wall subwoofer to support the trend of distributed audio in today’s homes. A walk through room was constructed and designed to feel like a high-end living space.
See assets and results below.
A 3D image was chosen for the booth. Rendering were output on the walls to create the immersive experience of the living space without physical furnishings taking up too much space. The pillar in the image was created in the space to house the in-wall subwoofer.
The 3D environment chosen
Created a miniature of the space for proof of concept
Image of the actual room at the show
The Booth
A quick walk through of the final space
Product assets for marketing and sales support include:
High resolution studio photography, 3D renders, and manufacturing images
Feature / benefit video. Cut downs used for social channels.
Printed brochure
Active in-store display for dealers.
(sounds amazing)